Milo and PLDT Advertisement Analysis

       Being healthy means more time for the family and help building and molding one’s life, the characteristics of Milo Philippines that makes the consumer purchase it.

In its latest commercial on television, they actually presented it through a mother whose very concern to her son who happens to join in National Football Team that will be competing abroad. Some of her lines were, “My son, don’t expect that when you get there life will be easy. Always remember that there will be big difference but I always believe in you, you can do it and what you need to do is to trust yourself.”

Truly, it was an inspiring moment which Milo gives an emphasis with, thru building resilient connection between family members. It declares love and concern for someone who’s in the midst of certain trial, to trust and to support one’s decision made, it reminded us of our responsibility for our fellow, and encouragement when they seems giving up, all these values that we Filipino families believed in and we continue to practice as of present.

Thus, Milo Philippines convincingly offered its product to the market by sticking with its main goal that Milo is part of Filipino family wherever you are. Giving such impression that when you buy Milo, you get a healthy body, the best benefit Mommies can give to their family, especially for the better future of their children.

Therefore, Milo is a type of advertisement that presents the message in a warm and realistic way through an inherent-drama approach.

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      “An Integrated Solution for Your Computer Needs”- Designed for the enterprise, PLDT and Cisco offer lease-to-own packages of Cisco Integrated Service Pack and 10 PLDT SIP Trunks. This all in one combination represents the latest business communications featuring connectivity, best in class IP-PBX infrastructure, and fully managed arrangements.

     This advertisement by PLDT and Cisco is best example of unique selling proposition approach. Being exclusive in brand and in its claim “Together We’re a Human Network”, this ad can attract new consumers especially those who were engaged in business industry. It highlighted the solution for the main problem being experienced by most businesses nowadays.

     Thus, this ad tells its readers that in using PLDT they can get a premium Service Level Agreement, best-in-class communications infrastructure and network access, and an easy, hassle-free monthly payment structure. PLDT is their single point of contact and accountability. It is their sole liaison for all design, configuration fulfillment, implementation and maintenance support requirements. Also, in PLDT there are no security worries because it ensures complete systems security, and is responsible for any PABX hacking-related issues. To manage your communications easily with one partner, one contact, and one monthly statement, get all your features on your term with PLDT.

     That you will get all this benefits if you choose and use PLDT's newest packages offered.